Herff’s Up!

Yes, yearbook is a fun and exciting way to capture the magic of school. This year, for many, promises to be tough, though. Schools have faced the budget axe, principals have had to make difficult decisions and many families are having to tighten their belts.

But oh what a year it promises to be, too! China opened itself for the Olympics and we got glimpses of its culture: mania, obsession with image, drive, and power. This will be a historic election year: Barack Obama is the first ever African American nominee and John McCain is a bonafide American hero. Both face a grim economy and protracted war. Our communities will wrangle over these and many other events. Education and experiences and personal stories are literally all around us. Are you up to the challenge?

As we help connect people to their school years, before the memories have faded or been discarded, think of the opportunities and responsibilities that we have: we capture with picture, word and theme the story of the year. Design ideas, content, captions, decisions. There is always much to do, much to plan, but know you’re not alone with Herff Jones and the Yearbook Connection.

We’re up to the challenge of the year, and know you will be, too.

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