We completed our Herff Jones national conference and have many applications and much information to share with you. It is an exciting time for Herff Jones Yearbooks! We are excited about products that are going to bring simplicity to the process, provide expertise, use cool technology and strengthen your book’s finances. Here’s a sneak peek at some of the products and services:
- Twelve new or revised Roadshows that we can share with you. These presentations can be used in the classroom to cover everything from theme to typography (expertise/simplicity).
- A whole suite of eLearning videos and tutorials available via the Herff Jones customer website. Topics include eDesign, InDesign, eShare–and more to come (expertise/simplicity).
- Smart Template, which allows teachers or students to quickly change template-based eDesign layouts without altering content. This powerful new tool lets users apply different templates to spreads and swap photos quickly. Templates can be from the eDesign library or school designed (simplicity/teaching tool).
- New Business Manager Books, a two-volume set walks the staff through the process of budgeting, planning for book sales and ad sales and executing a sales plan (expertise/finances).
- The Viewbook – a beautifully designed example of the quality and range of Herff Jones printing. With text by author Pat Conroy, the Viewbook invites you and the staff to dream big and remember that yearbook is a love letter to the school (design/inspiration).
- Revised HJ Index Builder and HJ Name Check. Built on the industry leading technology, Index Builder is a great way to track your coverage of students and staff. Name Check allows you to import names from a master list and add them to an InDesign spell check dictionary (simplicity).
- A new suite of Merchandising Materials
- Wish List, our revised direct mail/direct pay program, gives students and parents a chance to order the book of their dreams (simplicity).
- Posters, banners, stationery, envelopes
- Buy a Yearbook driveway signs–a set of four or five signs to place at the entrance/exit for parent pick-up or student parking.
- The Flair Campaign–buttons to help advertise yearbook and yearbook sales.
- Re-usable stickers — better than window clings, these 4″ by 6″ stickers can be placed on glass or on walls, without taking off the paint. Great for lockers!
- Facebook Sneak Peek. What a cool way to reach out to readers. Share eDesign spreads that you’ve created and selected to let the community get a taste of the yearbook. Or, use the spreads to promote sales to the students who appear on them.
- Custom Posters. Order and print customized 14″ by 22″ full color posters with your own photos and messages. Each set includes 20 unique posters with four photos per poster. That’s 80 total photos of your school’s students you can use to help drive book sales (finances).
- Industry leading Color Plus, the program in which Herff Jones individually color corrects every photo, providing a full range of rich, true tones. No other company corrects each photo (technology/quality).
- On-line Ad Creation. This tool will allow your personal and business ad clients to use an on-line wizard to create high quality ads and pay form them with a credit card. Ads are delivered as jpegs to your eShare account and them placed in eDesign or InDesign (technology/simplicity).
- HJ eShare iPhone App. Now, anyone with an iPhone can be a yearbook photographer! This free app is available on iTunes or the App Store. Imagine the possibilities: yearbook becomes more of a community creation and your coverage possibilities increase dramatically (technology/coverage/simplicity).
- Revamped Yearbook Access. Now, a single log-in allows advisers to navigate through planning, eDesign, sales, and finance. The Yearbook Access portal combines ePage, eShare, eDesign and will include a new eBusiness tab for 2010-2011. (technology/simplicity).
- eBusiness. Available fall 2010, this on-line feature integrates in-school and on-line book orders and ad sales. All sales and ad money are tracked in one place and this site integrates with the Yearbook Order Center, so tracking is timely and easy (technology/simplicity).
Look for more information soon as we discuss each one of these topics in depth. Feel free to ask Steven, Thomas or Cara for more information now. It is an exciting time for Herff Jones Yearbooks!
